HOT NOT List 2007
BY KLAUS VAN DEN BERG
Iconique presents the Hot Not List 2007 by trend researcher Klaus van den Berg. And those who still need to see 'The Devil Wears Prada', please don't bother 'Suzy Menkes The Movie' is what we are waiting for...
HOT |
NOT |
Robotica Domestica |
Human Housekeeping |
Home shopping |
Shopping malls |
YouTube |
MTV |
Web profiles |
Business cards |
Iran |
Iraq |
MySpace |
Dinner parties |
Yahoo |
|
Metallic colours |
Natural colours |
Futurism |
Fundamentalism |
E-learning |
School killings |
André Courrèges |
Louis Vuitton |
Marc Jacobs |
John Galliano |
Leggings |
Supertight jeans |
Suzy Menkes The Movie |
The Devil wears Prada |
Thierry Mugler vintage at Ebay |
Thierry Mugler Copy Cats |
Silver |
Gold |
Fluorescent look |
Army look |
Space Age |
Bling Bling |
Black light |
Sun light |
Helicopter |
Hummer |
Four Play |
Tripe Play |
Wet Engineering |
Tsunamis |
Water |
Fire |
Star Wars |
War on Terrorism |
21st century |
20th century |
Scorpio Island Abu Dhabi |
Palm Island Dubai |
Suburban Citywear |
Urban Streetwear |
24/7 |
9/11 |
Aerodynamic forms |
Authentic forms |
Free Voip |
Phone bills |
Fiber |
ADSL |
China investing in Africa |
The World investing in China |
Climate Control |
Climate Change |
Robocop |
Scarface |
Economics |
Politics |
All-in-one devices |
Separate devices |
Paris & Britney |
Nicole & Whitney |
Queen Rania of Jordania |
Kate Moss |
Scissor Sisters |
Black Eyed Peas |
Abigail’s Party |
Desperate Housewives |
Pre-parties |
After-parties |
SecondLife |
In Real Life (IRL) |
Lunch meetings |
|
Lady Diana Memorial Event |
Sir Bob Geldof Live Aid Event |
Hyves |
School Reunions |
Birkenstocks Business Footwear |
Customized sneakers |
Silicon(e) Valley |
Hollywood Hills |
Natural Nail Care |
Acryl Nail Topping |
Manhattan Male Manicure |
Beards |
Home Hologram |
Home Cinema |
Beamer |
Flat TV screen |
Virtual catwalk |
Fashion Week |
Dallas & Dynasty |
Trailer Trash |
Vietnam |
Thailand |
BON magazine |
Dansk magazine |
Designer Sunlenses |
Designer Sunglasses |
Uniformism |
Individualism |
Paypal |
Cash points |
Australasia |
Eurabia |
2010 |
2001 |
The annual Hot & Not List of Klaus van den Berg has been released. For 15 years, this market trend researcher coaches clients in profit and non-profit organizations, governments and media. In the 1990s, he worked as trend editor of avant-garde ‘DutcH’ magazine, which was distributed in 35 countries. In addition to his projects, he regularly explains new trends on radio and TV. With his ‘Hots & Nots’, he gives new trends back to the people, consumers, citizens and respondents on which he based his findings.
Van den Berg: “People should not follow my ‘Hots’ blindly. Although market research and trend forecasting are serious business tools, at the end of each year most consumers just love to inform themselves about the trends for the coming year. For all sorts of people, new trends are big fun.”
Photography by Monaluna Desdemona Varon and Luna Preciado / http://www.monaluna.co.uk