EDITH A'GAY "MEASURE" FALL / WINTER 06/07

Edith A'Gay considers her fashion an architecture for the human body based on geometric principles through material selection and refined cut pattern, right up to a reduced rate of stitches. Her silhouettes are completed with fine shadings, loose hanging ribbons, and lines in bright colours. The pieces of the collection are the visible moments in this process.

The new autumn / winter collection Measure is based on the experience between real life and dreams of reality. The designer talks about 'Urban fiction': "...people find themselves in different situations spontaneously deciding, am I a voyeur or am I a participant in the process? This surreal accident like dadaism, without prior notice, leads us to experience a dream of reality."

Edith A'Gay is a Austrian/Hungarian fashion designer based in Vienna. She graduated from the Academy of Applied Arts, Fashion Design, Vienna, in 1997 and her professors included Marc Bohan, Helmut Lang and Jean-Charles de Castelbajac. With a track record of more than 3O participations at international fashion shows and projects, Edith A'Gay has been working on her own creations since 1997. She has recently been awarded a prize at the 4th Fashion Week in Vienna.
Since 2003 she exhibited and presented her collections at the Fashion Week Paris. In April 2005 she participated at Tokyo Mood, Aoyama, Bell Commons organized by Workshopsalon/ France.

Edith A'Gay describes her unique style as "reduced contemporary elegance for everybody and for every moment, and individually transformable outfits for one's image to celebrate the everyday". In her collections, the usual strong line is combined with fine, erotic and feminine elements.



photography by Cyril Minoux

http://www.edithagay.com